About Us
WITC is the largest trade show for multicultural women, dedicated to advancing their participation in international trade by providing access to global markets. With a focus on underserved communities lacking visibility, information, funding, market access, and institutional support, this trade fest aims to enhance opportunities for African women in the globalized market. Our mission is to empower African women and contribute to the growth of Africa’s economy, one woman at a time
Some Of Our Brand Partners
Why Exhibit
The Women’s International Trade Connect is a two-week exhibition trade festival debuting during the 2024 Paris Olympics, showcasing a wide array of products including fashion, beauty, health and fitness, artisan goods, gourmet food and beverages, and much more. It’s the only event of its kind happening during the Paris Olympics, expected to attract over 15 million visitors.
Networking Opportunities:
This event will provide a platform for women entrepreneurs to connect with potential partners, suppliers, and customers, fostering valuable business relationships.
Visibility and Exposure:
Women-owned businesses gain visibility and exposure to a larger audience, helping them expand their customer base and market reach.
Access to Resources:
Women can access resources such as funding, mentorship, and educational opportunities tailored to their needs, empowering them to grow their businesses.
Empowerment:
By showcasing women’s achievements and contributions to various industries, trade shows empower women to break barriers and succeed in traditionally male-dominated fields.
Inspiration and Education:
Women can learn from industry experts, attend workshops, and gain insights into market trends and best practices, enhancing their knowledge and skills for business success.
Advocacy and Support:
Women’s trade shows often advocate for gender equality and support initiatives aimed at addressing the unique challenges faced by women entrepreneurs, promoting a more inclusive and equitable business environment.
The Essence of WITC : NO AFRICAN WOMAN SHOULD BE LEFT BEHIND
Despite the significant opportunities and economic growth strides, along with the increasing number of women in leadership roles in Africa, gender inequality remains a significant barrier to progress and well-being across the continent. Women encounter distinct challenges in accessing markets, capital, training, and technology, and they are notably underrepresented in decision-making at all levels, hindering them from realizing their full potential. For example, informal cross-border trade is estimated to account for 60% of all intra-regional trade in East Africa alone, with women comprising 80% of the informal sector. WITC aims to establish a safe haven where African women entrepreneurs can flourish and make substantial contributions to the growth of both the African and global economy.
The Maiden edition was held during the Paris Olympics 2024 at the charming and very Popular Le Marais district in Paris.
WITC was open to all Multicultural Women owned businesses and professionals alike. And also for individuals that would like to develop their personal brands even though they don’t own a business.
Yes, at the moment, we are working on it, as we would like to share with the world part of what our event entailed and our continued support for our people