ABOUT US​

Welcome to Women in Trade Conference (WITC), the premier platform dedicated to empowering multicultural women in international trade. As the largest trade show of its kind, WITC is committed to breaking down barriers and providing unparalleled opportunities for African women entrepreneurs to thrive in the global market.

At WITC, we believe that no African woman should be left behind. Despite the remarkable strides in economic growth and the increasing presence of women in leadership roles across Africa, gender inequality remains a pervasive challenge. Women continue to face obstacles in accessing markets, capital, training, and technology, while being underrepresented in decision-making processes.

Recognizing these disparities, WITC is on a mission to bridge the gap by offering a safe haven where African women entrepreneurs can flourish. Our trade fest is designed to address the specific needs of underserved communities, providing them with essential resources such as visibility, information, funding, market access, and institutional support.

Our focus is clear: to advance the participation of African women in international trade and contribute to the growth of Africa’s economy, one woman at a time. We aim to empower women to overcome barriers and seize opportunities in the globalized market landscape.

With a special emphasis on addressing the challenges faced by women in informal cross-border trade, where they constitute a significant majority, WITC stands as a beacon of hope and support for African women entrepreneurs. By fostering connections, facilitating knowledge exchange, and fostering collaboration, we strive to create a more inclusive and equitable environment for all.

Join us at WITC and be part of a transformative journey towards economic empowerment and gender equality. Together, we can build a brighter future where every African woman has the opportunity to thrive and succeed in international trade.